The George Foundation

The George Foundation is a local Hawkes Bay charity that exists to impact the communities that Tūpore Group work in. Founded and run by Michelle and Robbie Gale, The George Foundation is fully-funded by Tūpore’s profits. Tūpore Infrastructure feed 10% of their profits into the foundation, which is then feed back into the communities that Tūpore work in.

The Tūpore yard is positioned on Omahu Road, right in the middle of two of the lowest socio-economic areas in Hawkes Bay – Camberley and Flaxmere. Michelle and Robbie have employed people within these communities for the last 20 years. They’ve got to hear their stories, meet their beautiful whānau and form life-long friendships. They are deadset on making sure that they are distributing the profits that Tūpore makes, back into the communities of the hard-working people that have helped them build their business.

The mission of The George Foundation is to sow light, love and a hope into our community, through helping those who may need a hand up, resources to help them make positive choices or even someone who just needs a moment to breathe and something to smile about.

Between January 2023 and January 2024, The George Foundation has already donated over $400,000.00 into the community. The Foundation focuses on charitable activities that are ‘outside-of-the-box’ and that speak to the people that it has been created to support. Some of the recent initiatives they have delivered are; 50 cord of wood to warm up Hawkes Bay whānau homes, 20 whānau photo-shoots with each whānau receiving a framed portrait and the ‘Breathing Room Programme’ which supports one person for 12 months to help them rebuild a strong foundation for their future.

In 2024, The George Foundation has even bigger plans to create more ripples of positive change in the Hawkes Bay region. It has already allocated most of its funding to planned programmes and activities for the 24/25 financial year. Although you are welcome to contact The George Foundation to request sponsorship for your various kaupapa, please keep this in mind.

To get in contact with the Team at The George Foundation, you can send an email to info@thegeorgefoundation.co.nz